There is no point giving this a contrived term. Women have ALWAYS been judged by their appearance. They can't do anything right. They can't be simply themselves regardless of "beauty," body size, aging, whatever.
Men are hardly ever judged by their looks. They can look like shit and nobody cares.
Women can't do that and not be severely judged.
This double standard is one of the most obvious ways women are still treated like second-class citizens in our society.