This smacks of Jim and Tammy Faye Bakker's time share scheme for Heritage USA back in the 1980s before it all went down in scandal:
The estimated $2 billion effort to build the massive cross just west of Lovelock off Interstate-80 near Toulon Road will be funded by people purchasing fees for interment, Nowland said.
“We only need a little bit of construction to get started,” said Nowland, who estimated the effort lasting about 30 years. “Then as people pay, we continue compacting earth, adding concrete over shell and building up the steps and walkways.”
According to Nowland, the cross will hold 600,000 niches as compartments for cremations. Each compartment can hold up to two people. Stairs will lead up the cross to observe names of buried loved ones. According to the Great Cross Alliance website, prices range from $4,000 to $30,000, depending on exterior or interior, single or double cremation vaults.